Parallax is a huge craft fair with work of a very high calibre and I was dead chuffed to be allowed to be a part of it this year. It means I'll meet lots of new artists and have my work seen by a big, new audience. Which will hopefully mean sales!!
|See Lizzy & her work at Parallax Art Fair, Chelsea Town Hall, London on 26 & 27 July|
As much fun as exhibiting is, for an artist showing work is about building visibility & reputation but primarily about selling. Only a few years ago I'd get so excited about having my work on display that I'd forget what I was there for and miss sales opportunities through sheer inexperience. No longer!
The business of displaying pictures at exhibition is a minefield one enters with caution! Where a picture is selected by a gallery it is hung where and how the gallery or show curator wants it seen. If it ends up tucked in a corner near the floor, well, that's life. Being accepted to have space at an art fair is quite different.
|Chelsea Town Hall - Parallax Art Fair venue, London|
This time I'm taking Max along with his trusty drill & spirit level! As befits a one-time photographer, Max is great at detail. With Max in charge of hanging, pictures are positioned EXACTLY as planned! And credit where it's due, while I'm busy getting anxious, Max always makes a great job of the business end of exhibitions.
|Inside Parallax Art Fair, Chelsea Town Hall, London|
However, once the exhibition closes I shall still enjoy the nightlife London has to offer. I'm sure there will be photos of the weekend to share with you in due course..!
I do hope I'll see many of my readers at Chelsea Town Hall on 26 & 27 July - it's going to be an excellent event and I'm already excited! There will be LOTS to see and while I hope you make the most of the quality art & craft works on offer, please don't be a stranger; make yourself known and come have a chat. I'm looking forward to meeting you at Parallax next weekend!